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Apple Says iPhone 6s Sales to Beat Last Year’s Record

Apple said early demand for the iPhone 6s and 6s Plus are “on pace” to beat the record it set in 2014 when consumers snapped up 10 million iPhone 6 and iPhone 6 Plus devices.

That’s in line with preliminary data spotted this weekend showing delivery date estimates getting later on the Apple Store online in countries including China, the U.K. and the U.S.

Apple Says iPhone 6s Sales to Beat Last Year’s Record

Remember that time when Wall Street thought China’s market meltdown would destroy Apple?

The worry that Apple’s next big market for iPhones was crashing sent shares tumbling and prompted Apple CEO Tim Cook to write to CNBC’s Jim Cramer on Aug. 24 to reassure investors. The market had every reason to worry. In the first nine months of Apple’s fiscal year, more than $46 billion worth of Apple’s sales came from Greater China (the mainland, Hong Kong and Taiwan) accounting for more than 25 percent of its overall sales ($182.2 billion).

That’s in line with preliminary data spotted this weekend showing delivery date estimates getting later on the Apple Store online in countries including China, the U.K. and the U.S.

Here’s Apple’s statement in full:


Customer response to iPhone 6s and iPhone 6s Plus has been extremely positive and preorders this weekend were very strong around the world. We are on pace to beat last year’s 10 million unit first-weekend record when the new iPhones go on sale September 25.
“As many customers noticed, the online demand for iPhone 6s Plus has been exceptionally strong and exceeded our own forecasts for the preorder period. We are working to catch up as quickly as we can, and we will have iPhone 6s Plus as well as iPhone 6s units available at Apple retail stores when they open next Friday.

@Recode