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Consumers increasingly tech-savvy: Nielsen
Tech

Consumers increasingly tech-savvy: Nielsen

Viet Nam is home to a growing number of tech-savvy “connected consumers” that global corporations will increasingly...

Streaming overtakes U.S. digital music sales for first time: Nielsen
Tech

Streaming overtakes U.S. digital music sales for first time: Nielsen

Yahoo News - Canadian rapper Drake helped music streaming services explode in 2016, rising by 76 percent in the United States to overtake digital sales of music for the first time in history, Nielsen

Nielsen: Consumers favoring mobile buying
Business

Nielsen: Consumers favoring mobile buying

Forty-six per cent of Vietnamese consumers have purchased a product or service on their mobile device in the past six months, according the latest report from Nielsen entitled “Mobile Money Makes the

Nielsen: Vietnamese save most in the world
Business

Nielsen: Vietnamese save most in the world

The proportion of consumers in Vietnam who put their spare cash into savings is the highest globally (76 percent), followed in Southeast Asia by Indonesia, the Philippines, Malaysia, Singapore and

Vietnam among 10 most optimistic countries globally: Nielsen
Business

Vietnam among 10 most optimistic countries globally: Nielsen

Health remains a key concern for Vietnamese consumersVietnamese consumers looking for innovations even in basic items: NielsenVietnamese consumers willing to pay more if benefits outweigh the price:

Vietnamese consumers looking for innovations even in basic items: Nielsen
Business

Vietnamese consumers looking for innovations even in basic items: Nielsen

Fast-moving consumer goods (FMCG) growth in major cities slowed down

Alternatives to TV emerging in Vietnam for content distribution: Nielsen
Business

Alternatives to TV emerging in Vietnam for content distribution: Nielsen

While traditional TV continues to maintain its leading position, online platforms such as video-on-demand are becoming popularVietjet, Viettel among top brands in Asia: NielsenVietnamese consumers

Vietnamese consumers willing to pay more if benefits outweigh the price: Nielsen
Business

Vietnamese consumers willing to pay more if benefits outweigh the price: Nielsen

'It’s clear that consumers do not want to compromise on quality'Japan's Aeon to open 4th megastore, eyes expansion in Vietnam Vietnam electronics retailer Nguyen Kim buys Zalora's local

Vietjet, Viettel among top brands in Asia: Nielsen
Business

Vietjet, Viettel among top brands in Asia: Nielsen

10 Vietnamese companies have been named in Asia’s Top 1,000Vietnam's top telcos among most valuable brands in Southeast Asia3 Vietnamese banks named among world’s most valuable brands