Generali Vietnam’s executive management, staff and agents are highly engaged in the company’s community initiatives - PHOTOS: GENERALI VIETNAM

Being a relative newcomer in Vietnam’s insurance market, Generali Vietnam has made a remarkable stride not only in its impressive business growth but also its corporate social responsibility (CSR) efforts, with sustainability, timeliness and innovation being the three key pillars.

Embracing sustainability

As a member of one of the world’s leading sustainable organizations, Generali Vietnam takes a proactive approach to sustainably contribute to the well-being of children and families across the country.

Over the years, the company has implemented meaningful programs to support the local communities, most notably the GenCare fund to offer support to the disadvantaged and the Your Companion To School scholarship program which has offered over 3,000 scholarships to underprivileged schoolchildren.

Generali Vietnam also continually explores novel ways to enhance the sustainability of its initiatives and create long-lasting positive social impacts. The company has been lauded for bringing a breath of fresh air to the local CSR landscape with its innovative and sustainable approach, via its parenting education program Born Children, Born Parents.

With practical and useful content via creative and interesting formats, the program aims to create long-lasting impacts on the Vietnamese children’s early childhood development.

“At Generali, our community activities are organized regularly with a sustainable and practical approach to positively contribute to the society. These programs have always been wholeheartedly supported by our staff and agents,” said Tina Nguyen, Generali Vietnam CEO.

Emphasizing timeliness

Apart from sustainability, timeliness is an important factor in the CSR agenda of this Italian-backed insurer, which allows it to promptly respond to national emergencies, especially in 2020, when Generali stepped up community activities amid unprecedented challenges due to Covid-19 and the historic flooding in Central Vietnam.

The company implemented the Standing Side By Side With Central Vietnam program with the total fund of VND6.5 billion to build flood-proof houses and provide cash, free health checks and medicines for flood-affected families as well as mental health support for children and women affected by floods.

Generali’s Standing Side By Side With Central Vietnam program provides urgent supports for the vulnerable communities