These are 5 traditional moon cake brands mentioned by many netizens in discussions about this folk cake. The names of the brands are associated with the provinces and cities where the baking facilities are located.

Bao Phuong (Hanoi)

The popularity of Bao Phuong mooncakes (Thuy Khue street, Tay Ho district) in Hanoi lies in the 70-year age of the establishment as well as the brand and in the fact that many people have to line up from early in the morning to buy Bao Phuong's standard cakes every Mid-Autumn Festival every year. At the beginning of the 8th lunar month, the store in Thuy Khue becomes busy and crowded. There are years when customers have to line up around the outside and each person can only buy 2 boxes to ensure there is stock for those coming later.
In recent years, along with the development of technology, Bao Phuong cakes can both be sold directly and can be ordered and shipped to your home. Bao Phuong's most famous moon cakes are traditional mixed baked cakes such as ham-melon seed mixture or sausage-melon seed mixture. In addition, the store has also developed several modern cakes such as chocolate shell, lotus puree, green beans, salted eggs...

According to some Bao Phuong cake lovers, the most delicious and unique brand of this brand is the cakes filled with mixed sausage or ham, and the current cake still retains its traditional flavour for more than 60 years. In addition, Bao Phuong cakes are made fresh every day and can be preserved for 7 days for soft cakes and 15 days for baked cakes.

Dong Phuong (Hai Phong)

Dong Phuong Mooncakes in Hai Phong are as traditional and sought after as Bao Phuong Mooncakes in Hanoi. That is also why these two traditional cake brands have been increasingly compared to each other recently.
Dong Phuong is a cake brand that has been around since 1950 in Hai Phong. The brand's popularity has spread throughout the North to the point that it competes fiercely with Hanoi's Bao Phuong cake. Local customers flock to the facility on Cau Dat Street to line up every Mid-Autumn Festival, some years from 4 a.m.

Tourists from many other provinces and cities who have the opportunity to visit Hai Phong during the Mid-Autumn Festival often take advantage of the opportunity to come here to buy baked cakes and pastries. On some culinary forums or online shopping sites, some people also accept orders or line up for them and resell Dong Phuong cakes at a higher price. Dong Phuong is famous for traditional flavours such as mixed sausage, roasted chicken, ham, melon seeds, and modern fillings such as green beans, salted eggs, fish fin, abalone, durian...

Huu Binh (Hai Duong)

Mooncakes of Huu Binh Pastry Company (Ngoc Chau ward, Hai Duong city, Hai Duong province) recently became known to the online community through some netizens from Hai Duong. Huu Binh Moon Cake has long affirmed its brand in Hai Duong with heirloom cakes combined with technology to preserve traditional flavours such as mixed Jambon filling, char siu, roasted chicken...

The company has also developed modern moon cakes in recent years with richer and more eye-catching fillings, crusts and shapes with many new flavours, such as pandan leaves, blueberries, durian and green beans, red beans, lotus seeds, cheese... The company also makes moon cakes specifically for children such as cakes shaped like yellow pigs, funny bunny shapes, penguins...

Yen Sao (Khanh Hoa)

The name Yen Sao is because this bakery belongs to Yen Sao Beverage Joint Stock Company (Vinh Diem Trung urban area, Nha Trang city, Khanh Hoa province). Yen Sao Mooncake was initially famous in Khanh Hoa but has now gradually affirmed its brand in many other provinces. According to self-introduction information, Yen Sao mooncake combines modern technology and traditional technical know-how.

The difference compared to all types of moon cakes on the market of Bird's Nest is probably the pure bird's nest ingredients combined with some high-end specialties such as fish fin, sea cucumber, sturgeon eggs, cordyceps, almonds, blueberries... Bird's Nest Moon Cake also uses ingredients suitable for dieters and older people.

Tan Dan Loi (Ben Tre)

Tan Dan Loi Moon Cake (Thanh Phu town, Thanh Phu district, Ben Tre province) has a long-standing reputation in Ben Tre, meeting consumers' increasing, diverse and abundant needs everywhere. Tan Dan Loi has affirmed its brand in product lines such as moon cakes, green bean pia, mon pia, red bean pia, black bean pia, printed cakes and baked goods. Currently, Tan Dan Loi moon cake products are available in the provinces of Ben Tre, Ho Chi Minh City, Tien Giang and are reaching out to other provinces.

Also read: Confused about the price of Chinese egg-filled mooncakes on the Vietnamese market