Accompanying customers

AEON Vietnam's goal is to stabilize prices, especially for essential everyday items that consumers often use, through maintaining and promoting the EDLP program (Everyday Low Price). About every three months, the company will review and change the list of preferential products to suit customers' needs. Customers' favorite shopping initiatives in 2022 include this one. The corporation anticipates increasing consumer value this year with a similar scheme.

Diversifying retail strategies and encouraging the purchase of Vietnamese products

AEON Vietnam will continue to develop and extend its retail model, which is flexible in scale and appropriate for each locality's genuine needs and economic situations, focusing on convenience and in response to changes in consumers' purchasing preferences.
"AEON will continue to prioritize the development of huge commercial centers. We will test new models, including medium-sized and small-scale supermarkets with the MaxValu brand, in response to shifting consumer demand, said Mr. Furusawa Yasuyuki, a member of the AEON Group (Japan) Board of Directors in charge of the Vietnamese market and General Director of AEON Vietnam.
Also read: AEON Vietnam to open department store and supermarket in Hải Phòng on December

This year, the business is expected to open 2-3 medium-sized supermarkets in the southern region, with an area of about 5,000 m2 located in the shopping centers of partners. This model will be launched for the first time in the southern region of Binh Duong.
"The economy of this region is quite promising, and the population will grow quickly. As a result, AEON Vietnam decided to invest now. These are also plans for Vision 5 -10 years from now," Furusawa said.
Businesses are still seeking suitable places in the provinces to open new locations; nevertheless, at the same time. 

Promoting private brands made in Vietnam

Promote the development of private label products made in Vietnam according to AEON standards to provide customers with quality products at reasonable prices, contribute to stabilizing the supply chain and support capacity building of suppliers is also one of the key activities in 2023.
Through the AEON system, this attempts to fulfill export criteria to foreign countries in addition to helping to promote consumption in the home market.
Read more: Local agricultural products make it onto shelves of Japanese supermarkets
The company collaborates with AEON Group regional enterprises to create goods with a Vietnamese brand. If well received in the domestic market, these products can be exported to Japan and Southeast Asian countries through supermarkets.

Develop an omnichannel shopping system and accelerate digital transformation

Business representatives claim that even though consumer financial woes are causing a decline in purchasing power, the retail industry still has significant long-term growth potential and is impacted by e-commerce, digitization, and the trend toward cashless payments. As a result, AEON Vietnam will improve its innovative cashless payment and multi-channel retail systems.
One of the businesses' priority strategies is to accelerate the development of e-commerce to serve the online shopping trend, bringing customers many new conveniences and experiences. Concerning shopping malls, general department stores and supermarkets, specialty stores, e-commerce, supermarkets, indoor play areas for kids, financial services, and other places where customers can use services, the ecosystem of the eight AEON Group member firms' shared points system will be specially implemented in Vietnam by AEON Vietnam.
"AEON's main objectives are to raise consumer awareness among Vietnamese consumers, cater to their needs, and support national growth. We want to bring products, services and experiences to you at a reasonable price towards "Elevating the lifestyle of customers" and contributing to the sustainable development of the economy, society and environment in each place where the brand is present", representative businesses emphasized.
Read more: AEON Vietnam says “no” to single-use plastic
Revenue for AEON Vietnam would rise by 20% in 2022 compared to 2019. Mr. Furusawa Yasuyuki claims this is the outcome of investment and meticulous planning, even during the most challenging pandemic. The enterprise has conducted research, product development, improvement, change, and specialization in sales to bring new experiences and meet customers' needs.
As a result, AEON Vietnam has enhanced and built up a specific sales space for private label groups like My Closet (fashion items for young people) in department stores and supermarkets, HOME COORDY (household items, the kitchen, and the bedroom), and changed the layout of the general sales area... Customers have gained new experiences due to these initiatives, which will help the company develop in 2022.