“Moshav” in Vietnam

During these April days we had the chance to visit The Moshav Farm - a farm more than 50 km north of Nha Trang city center (Khanh Hoa).

“The word Moshav (מוֹשָׁב) has Hebrew roots, meaning ‘settlement’. It is understood as a cooperative agricultural community with many farms around. That area has many services such as agricultural inputs supply stores, agricultural products distribution shops as well as educational institutions and hospitals, which is very convenient. The Moshav Farm was thus born with the desire to develop such an agricultural service model,” said Nguyen Ta Dong - considered the "leader" of The Moshav Farm and the first one to spark this idea of doing agriculture.

Established in 2018, The Moshav Farm originally consisted of five members, including Nguyen Ta Dong (born 1995 in Dak Lak), Nguyen Manh Tien (born 1995 in Nghe An); Truong Hoang Nam (born 1995 in Dong Thap); Pham Minh Thong (born 1996 in Ben Tre) and Vo Hong Liem (born 1973 in Khanh Hoa).

They shared a passion for agriculture and spent some time as a trainee in Israel while studying and working on farms to learn “the way of modern farming”. They were willing to go against the present trend, leaving the city to work in the countryside.

And The Moshav Farm went for the path of organic agriculture combined with tourism to make full use of the potential and efficiency of agriculture like the Israeli are doing.

After a long time of traveling to places to survey and decide on a location, these 9X youths chose Ninh Thuong commune to invest. This location is suitable on a fundamental level as it met the criteria the team set out such as convenient transportation, available road infrastructure and 3-phase electricity, an adequate water source for production, and a large land bank at a cheap price.

With an initial area of 10 ha purchased from the locals’ sugarcane plantations, The Moshav Farm has now expanded to 56 ha. The farm is methodically designed, including four areas: cultivation and breeding area; factory area; office area; dormitory area. The cultivation and husbandry area occupies most of the area, growing fruit trees such as coconut, grapefruit, guava, grapes, jackfruit, mango, medicinal plants and raising sheep, deer and ostriches.

The total investment capital of the farm has exceeded VND 50 billion. The farm is trying to create valuable products and considers farmers to be a link in the farm's product chain in the near future.

Familiarizing customer with the products before selling - a fresh mindset

The farm currently applies synchronous mechanization for production. The planting areas here are marked with separate numbers for management, installed with automatic drip irrigation, misting, and automatic fertilizing systems. Each area is arranged for each group of workers plus technicians in cultivation, animal husbandry and management. All daily work is reported and tracked on computer software.

The Moshav Farm is still in the "long-term farming" phase because it has only been established for three years. However, the farm has made the initial steps by introducing to the market ten product lines made from medicinal plants and short-term plants. In addition to on-site products, the farm also cooperates with many processing factories to optimize the manufacturing process. The products, mainly retailed at first, are now distributed to more than 400 agents nationwide with total revenue of VND 1 billion/month.

“For a long time, the usual production mindset was to make a product and then look for output. Dong’s group did the opposite: we introduced the product first. We performed marketing from the beginning and maintained the information throughout the product-making process. So before the product was launched, everyone knew about it already, making it easier to sell the products. But truth be told, it is the quality of the farm's products that determines the output’s sustainability," said Dong.

Translated by Samuel Pham