Leveraging the newly invested capital, Insider has a global talent acquisition plan that is expected to generate 200 percent growth in three years, with a focus on recruiting female engineers for R&D positions. - Product development.

Jack Nguyen - Insider's CEO of Southeast Asia - said that 25 percent of the total raised capital will be invested by Insider in the Vietnamese market, with a focus on investing in human resources to bring the Best service for Vietnamese businesses.

It is known that Insider's platform powered by artificial intelligence (AI) and machine learning (ML) can build the richest personalized experiences through interactive channels such as Zalo, Viber, WhatsApp. , Facebook, RCS and SMS. Insider's technology also consolidates all offline and online data into a unified platform that allows businesses including: Collect and consolidate customer data across digital channels and systems to exploit people's preferences used to find the optimal touch points; Predicting future user behavior based on AI/ML, such as a set of customers with a high probability of converting and purchasing or a set of customers with a high abandonment rate; Build a personalized experience journey for each customer.

“We've achieved significant scale over the past three years, tripling growth, and also tripling our valuation this round. During the same period, the global team grew by 300% and the customer base is also growing.” - Insider founder and CEO - Hande Cilingir said.

Insider is a Singapore-based company that has become the 2nd B2B SaaS Unicorn (B2B SaaS Technology Unicorn) in Asia. With experience from a highly specialized team, Insider has helped nearly 1,000 global brands and nearly 100 leading brands in Vietnam such as: BamBoo Airways, Vietnam Airlines, Son Kim Group, Viettel Group, BE car booking application, FPT shop, The Body Shop,... accelerate digital growth by enhancing the omnichannel customer experience.

Thuy Duong