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Ethnic groups' fashion to hit the catwalk in Malaysia

 

Ethnic groups' fashion to hit the catwalk in Malaysia

QUẢNG NAM —  Six traditional outfits of Viet Nam will be displayed at an online fashion week in Kuching, Malaysia on December 5. The outfits, from the Cơ Tu, Giẻ Trieng, Ba Na, Ê Đe and Ca Dong ethnic groups, will be part of a showcase highlighting Viet Nam's traditional weaving at the ‘TENUN Fashion Week 2021'. 

The online fashion event will involve 44 weaving communities from different countries in Southeast Asia, promoting a unique collection of traditional weaving products.

The Japanese non-governmental organisation Foundation for International Development/Relief (FIDR) started the Traditional Weaving Network in the Central Highlands (TWeN), selecting the best collections to join the ASEAN-area fashion event.

The collection from TWeN, as well as other groups from ASEAN countries, will be on TENUN's website and social media sites from November 15-17. The outfits will appear on the fashion catwalk. 

FIDR said it has established TWeN to preserve the cultural values of traditional weaving in the Central Highlands region in 2019. 

 

FIDR is a Japanese NGO that has been working in central Viet Nam for more than 20 years. They aim to tackle poverty and social development among ethnic minority groups.

About 80 local ethnic groups in Viet Nam have been involved in developing 230 brocade products, offering 150 products to the market and earning VNĐ2 billion (US$87,000) over the past four years, a report from FIDR unveiled.

In cooperation with the Japanese International Cooperation Agency (JICA) and local authorities, FIDR has implemented a four-year Project for Rural Development by Local Initiatives of the Ethnic Minority Communities in Nam Giang District, in central Quảng Nam Province.

 

The project had helped successfully build the ‘Nam Giang Model’ – a base structure for a craft network among ethnic groups in Viet Nam. It has built the brands and marketing systems of local products from Xơ Đăng, Ba Na, Ta Ôi, Cơ Tu and Mạ ethnic groups, in Quảng Nam, Thừa Thien-Huế, Đa Nẵng, Kon Tum and Đắk Nong provinces.

The Cơ Tu weaving group in Zơ Ra Village, Nam Giang District, was the first weaving co-operative to export products to Australia.

A series of community-based tourism destinations have also been built in Ta Bhing and Ta Lu Communes, and Bhơ Hoong and Dhroong villages in Quảng Nam Province, and Ta Lang Village in Đa Nẵng, to boost the brocade trade. — VNS

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