Articles worth reading
Image : In dawn assault, Iraqi special forces near Mosul from east

In dawn assault, Iraqi special forces near Mosul from east

person Orange Themes access_time Oct 31,2016

BAZWAYA, Iraq (AP) — Iraqi special forces are advancing on the Islamic State-held city of Mosul from the east under heavy fire, inching closer to the city's limits.

Image : Public, Govt debts near allowable ceilings

Public, Govt debts near allowable ceilings

person Orange Themes access_time Jan 11,2017

Vietnamnet - VietNamNet Bridge – Last year saw public and Government debts in 2016 approaching the permissible ceilings set by the Nation Assembly (NA),

Image : Premier League: Why Timothy Fosu-Mensah would excel under José Mourinho

Premier League: Why Timothy Fosu-Mensah would excel under José Mourinho

person Orange Themes access_time Apr 20,2016

Daniel Lee believes José Mourinho will use the Dutch star the way he used Costinha, Thiago Motta, …

Latest blog articles

Dubai tourism launches major tourism push in UK

access_time Aug 29,2016 chat_bubble_outline 151 views
Dubai tourism launches major tourism push in UK

Dubai Tourism is launching an innovative new experiential marketing campaign, Here Today, Dubai Tomorrow, designed to give British holidaymakers a ‘live’ taste of what they could enjoy on a trip to Dubai – and further boost the city’s reputation as one of the UK’s favourite holiday destinations.

The campaign will see London’s Waterloo Station transformed into a living, breathing recreation of Dubai’s top experiences from September 4th-11th.

Cutting-edge technology will let people experience the sights, sounds and attractions of the city right there on the station’s concourse, with daily prize trips to the destination up for grabs on-site throughout the campaign period, and a grand prize available via dubaitomorrow.com. Prizes are being supplied courtesy of Emirates Holidays.

At the heart of the campaign will be an innovative experiential customer zone at Waterloo Station, allowing visitors to get up close to Dubai via interactive 360 video gaming, virtual reality displays and unique optical illusions, which will see ‘mirage’ like characters seemingly appear on the concourse, from skydivers and camels to scuba divers and falconers.

Among the amazing experiences on offer at Waterloo will be:

  • Interactive animations that flick from visitors’ phones to a large LED ‘mirage’ screen, bringing to life Dubai’s many experiences in a truly immersive way as if the characters were in the station.
  • Virtual reality headsets that let people step right into a host of the city’s top attractions for a personal 360 degree tour.
  • A 360 degree video game in which players are transported to Dubai to find hidden gems concealed in the cityscapes which will give them a chance to register to enter them into a daily draw for a holiday to the destination.

Visitors to Waterloo station can enter to win one dream holiday to Dubai every day at the experiential zone, with eight holidays on offer.

Anyone in a rush or who can’t make it to Waterloo can take part in the competition and experience a selection of the live experiences by visiting dubaitomorrow.com where they will also have the chance to win an additional dream holiday.

They can also follow via #DubaiTomorrow for exclusive content and additional chances to win.

The campaign represents Dubai Tourism’s largest ever experiential marketing activation in the UK.

The move underlines the organisation’s strong focus on the UK travel market as the city becomes more and more popular with British holidaymakers, particularly those seeking the winter sun.

Issam Kazim, chief executive, Dubai Corporation for Tourism & Commerce Marketing, said: “This is an opportunity to bring a part of Dubai to London and the UK, allowing people to engage with the destination in new and innovative ways.

“Dubai has a rich history of welcoming travellers from the UK, and we want to continue building on that.

“With an ever evolving destination proposition, there is more and more for UK travellers to experience, whether first timers or regulars, which we hope to bring alive in this latest campaign.”

The Waterloo activation is backed up by an integrated marketing programme involving PR, digital, social and a nine-day advertising domination of Waterloo Station’s entire concourse.

The campaign also features a series of promotional partnerships with parenting blog site Tots100, Virgin Radio and Global Radio stations including Heart FM, Capital FM, Smooth FM and Classic FM.

Read on the original site
Hamas names top militant as new leader in Gaza

GAZA CITY, Gaza Strip (AP) — Hamas has named a top militant commander as its new leader in the Gaza Strip, an official media outlet confirmed Monday, placing one of the Islamic militant group's most hard-line figures in charge of operations in its core power base.The appointment of Yehiya Sinwar, who was freed by Israel in a 2011 prisoner swap, solidifies the takeover of Gaza operations by the armed wing of the group. The military wing, which controls thousands of fighters and a vast arsenal of… chat_bubble_outline Read More...

Vietnam preps for possible pickup in Chinese arrivals

Travel firms in Vietnam are preparing for a possible upsurge in Chinese tourist arrivals as news reports said Chinese might be discouraged from travelling to South Korea amid diplomatic tension between China and Korea over the deployment of a U.S. missile defense system in the latter. Korea attracted 16 million foreign tourists last year, with around half of them coming from China.According to Vietnamese tour operators, Chinese travelers may choose nearby littoral countries such as… chat_bubble_outline Read More...

Uber hikes fares in Hanoi by 50 percent

The ride-hailing company Uber has decided to raise fares for its UberX service in Hanoi by 50 percent in a move that will likely make it much less competitive. The minimum fee for an UberX ride is now VND15,000 ($6.7), compared to VND5,000 perviously, while the per kilometer rate has also been bumped from VND5,000 to VND7,500. Taxi firms in the city generally ask for more, but the new price hikes mean the popular UberX service could lose some of its competitive edge. Its main rival in Vietnam… chat_bubble_outline Read More...

Government may lose huge capital in SOEs

VietNamNet Bridge – A general audit report shows a picture of the State-owned enterprises (SOEs) with many dark pieces, caused by losses worth hundreds of million of USD. Illustrative image The report was made by the State Auditor of Vietnam after reviewing financial statements and the activities related to the management and use of State capital and assets in 38 State-owned corporations in 2014.Of the 38 State-owned corporations, 5 incurred losses, including the Vietnam National Shipping… chat_bubble_outline Read More...

Sixteen dead, many Hungarian teenagers, in Italy bus accident: police

By Sandor Peto and Matteo BerlengaVERONA, Italy/BUDAPEST (Reuters) - At least 16 people were killed and dozens injured, after a bus carrying Hungarian students crashed and burst into flames in northern Italy, authorities said on Saturday.The bus went off the road near a highway exit close to Verona around midnight on Friday. The local highway police chief said it was carrying mostly teenage students, teachers and parents.The number of victims could rise to 18, "but certainly no more than that",… chat_bubble_outline Read More...

folder_open Assigned tags

Comments

Loading...

Trends in Singapore

Trends in Indonesia

Trends in Philippin