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person Orange Themes access_time Oct 31,2016

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2017 Mekong Beauty Show eyes four emerging markets

access_time May 11,2017 chat_bubble_outline 36 views

Leading international exhibition organiser Informa has joined hands with Kintex, a leading K-beauty show organiser from South Korea, to launch the Mekong Beauty Show in HCM City from June 15-17.

2017 Mekong Beauty Show eyes four emerging markets

Top South Korean models will perform at the show using the most popular K-beauty make-up styles and also hold onsite fitness sessions.

Mekong Beauty Show, which will be held on an area of 10,000 square metres at the Saigon Exhibition and Convention Center (SECC) in District 7, will be an exclusive opportunity to gain exposure, find new partners and set up strategic global alliances in the four emerging Mekong countries: Viet Nam, Cambodia, Laos, and Myanmar.

According to an IMF forecast, the four countries are expected to have a combined GDP of US$441 billion by 2020. The region is also an emerging market in the consumer beauty and personal care products, with average annual growth of 30 per cent in the last few years.

The only international business-to-business beauty exhibition in Viet Nam will feature more than 200 exhibitors from Europe, South Korea, Thailand, Singapore, Japan, China, Taiwan, and Viet Nam. The expo will be a comprehensive international business platform for industry players in the entire supply chain covering beauty and cosmetics, hair and nails, herbal and health, and OEM and packaging.

The Korean beauty industry will be among the most important drivers of the event. South Korea is the leader in the Asian beauty market based on its reputation for quality and safe ingredients and trendsetting marketing and packaging.

A delegation of 300 brands from South Korea will showcase K-beauty at the exhibition. There will be various interesting onsite activities to explore the international beauty world.

The expo from June 15 to 17 is expected to attract more than 10,000 trade visitors and 120 VIP buyers.

K-Beauty trend

The Korea Health Industry Development Institute (KHIDI) is going to launch its 2017 K-Beauty Global Empowerment Conference in Việt Nam at the Mekong Beauty Show.

The annual event, which gathers Korean pop stars, top Korean cosmetics brands and others will hold forth on the latest K-beauty trends and analyse Korean beauty stars’ styling.

“K-Beauty exhibitors have already achieved remarkable success at K-Beauty Expo's first international foray in Bangkok,” Dominic OH, division director of KINTEX, said.

“The Mekong Beauty Show will be the best opportunity to showcase the latest K-beauty and global beauty trends to the four Mekong countries."

Top South Korean models will perform at the show using the most popular K-beauty make-up styles and also hold onsite fitness sessions.

Viet Nam Beauty Distributor & Retailer Club

With support from Saigon Cosmetics Corporation, Medicare, Nielsen Vietnam, Beautystreams and Centdegrés, Mekong Beauty Show is aiming to gather top retailers and distributors and provide them with information and opportunities for co-operation.

It is important to create a strong community of distributors and retail chains in Viet Nam. Consumers are changing every day and to catch their attention and build brand awareness, all products should focus on the marketing and branding strategy. So the expo plans to bring in Beautystreams, a leading international beauty consultancy and Centdegres, which has great expertise in design, to educate the market.

The topics on the agenda will include building a collaborative relationship between beauty brands and conventional/online retailers, digital marketing as a key pillar of the marketing campaign, case studies from international beauty retail experience, and the Viet Nam retail market annual report and trends. 


The big thing in TV sets this year is ... big TV sets

FILE - In this Thursday, Jan. 7, 2016, file photo, people look at an LG OLED 4K TV display at the LG booth during CES International, in Las Vegas. Flashy new television sets with buzzwords such as 4K, quantum dot and OLED are appearing at the annual CES gadget show in Las Vegas during the first week of 2017. Expect bigger sizes and brighter, more colorful pictures. This year is mostly about improving what’s already out there. (AP Photo/John Locher, File) LAS VEGAS (AP) -- What's new in… chat_bubble_outline Read More...

Phu Quoc listed among top 10 beautiful Asian islands

Phu Quoc island in the southern province of Kien Giang has been named as one of the top 10 most beautiful Asian islands to visit this summer by the tourism site "This peaceful tropical paradise is Viet Nam's largest island, which has rapidly morphed from a sleepy island to a must-visit destination. It's still largely undeveloped as there is plenty of room for exploration. Dive the reefs, kayak in the bays or relax by lounging on the beach, indulging in a massage and dining… chat_bubble_outline Read More...

The Latest: Congress members rip Pentagon repayment policy

SACRAMENTO, Calif. (AP) — The Latest on enlistment bonuses the Pentagon is ordering California National Guard soldiers to repay (all times local):3:50 p.m.Members of Congress from California and national veterans' leaders are calling for federal action after thousands of soldiers were ordered by the Pentagon to repay enlistment bonuses.The Guard offered bonuses of $15,000 or more and student loan aid for people who enlisted at the height of the wars in Iraq and Afghanistan.Democratic Sens.… chat_bubble_outline Read More...

Su-30 fighter and CASA-212 rescuer: the tragedy explained

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Somalia presidential hopefuls make last vote pitch in first-ever TV debate

By Abdi SheikhMOGADISHU (Reuters) - Presidential candidates in Somalia rounded off campaigning with an unprecedented televised debate on Monday, dominated by issues of corruption, security and U.S. President Donald Trump's travel ban.Somalia, which holds a presidential vote on Wednesday, is one of seven majority Muslim nations whose citizens were barred from travel to America under Trump's executive order.Many Somalis were sent back home or stranded at airports, until a U.S. judge put the… chat_bubble_outline Read More...

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